The Importance of Curb Appeal
Everyone has a first impression. We all remember the first time you saw that girl you wanted to ask to prom in High School, the first time you saw that car on the showroom floor and you knew you had to have it, or the first time you met your dentist. The point is everything has a first impression and they all make an impact on the way we feel and think. Whether we know it or not, a first impression is hard to get over. Sometimes we acknowledge them and other times we breeze right through a first impression but in the back of our minds we remember.
When most people think of a first impression, they picture themselves dressed in business attire for that big interview or all dolled up for that first date. The same rings true for your business. A customer pulls into the parking lot of your strip mall or office building and they look. Is the building new? Does it look well kept? If it isn’t, they may simply brush it off, but we all know that when we pull up to a property that is well kept, we say, “This place is nice!” In the best of terms, it is a selling point.
As a bar owner and tenant in strip malls myself, I understand the importance of curb appeal. From a freshly rinsed parking lot to a gum free walkway and patio, my customers value the appearance of the place they are dining and shopping at. Whether it is your tenants, your tenant’s customers, or your own self, everyone wants to go somewhere fresh, clean, and new in appearance. Sales will increase, the structure will last longer, and tenants will be fighting over the opportunity to open up shop. Don’t be fooled by a full house of tenants either. Believe it or not, that lease will soon end and if the tenant has found a nicer place to go, they WILL go. That leaves you with an empty storefront and lost revenue. Not to mention that guy who lives in the neighborhood behind your strip mall or office building has been thinking of opening a store in the area. He has shopped at your complex before and notices the lack of cleanliness. They decide to go with the strip down the street. Successful business is not about the here and now, it is about the future. You can make all the money in the world now, but if you have to spend that money down the road just to stay afloat, then you are missing the boat. DON’T LET THAT HAPPEN!
The importance of curb appeal will help you now with current tenants and customers, will resonate with future customers and tenants, and will leave you proud to be the owner, landlord, or property manager of the best looking real estate around. This is where DevilWash can help. We can manage this process for you, at a price that you can afford, and at your convenience. No job is too big or out of our realm of expertise. We are fully EPA Compliant, all green, and more efficient and CHEAPER THAN IN-HOUSE!
Stay Clean,
Payton